Website and Search Engine Optimization – SEO

450 €

SEO optimization of a website for search engines (Search Engine Optimization) is the process of improving the quality and quantity of traffic from search engines to a website through natural (organic or algorithmic) search results.

The better the site is ranked, that is. which is among the first in Google search, it will attract more visitors. SEO optimization encompasses different types of searches, including image search, local search, and others.

This process takes into account the way search engines work as well as the key terms (keywords or phrases) that users search for. The main goal of site optimization is to improve the ranking in relation to certain keywords, as well as to remove obstacles when the site content is indexed by search engines.

For more details, read below.

What does SEO optimization include?

In order to better understand SEO optimization, it is important to distinguish the main areas that affect Google search rankings.

On-site SEO

On-site SEO means optimization that is carried out on the site itself. This includes coding, tags, technical elements on pages and server files that affect ranking. This area also includes the organization of web pages, the elements on the page itself, including texts, images, video materials and more, as well as their interrelationship, frequency of content addition, and other factors.

Off-site SEO

Off-site SEO refers to everything related to the site, but not directly on your server. This includes links from other sites that lead to your site (backlinks), mentions of your brand or site address elsewhere on the Internet, activity on social networks, and the like. A key part of off-site SEO is building quality backlinks, ie. getting links from other relevant and authoritative websites. In addition, social media activity and content promotion can also contribute to off-site optimization.

Technical SEO

Technical SEO is another segment that focuses on the technical aspects of a website to make it easier for search engines to index and understand your content. This includes optimizing loading speed, properly setting up meta tags, creating an XML sitemap, managing errors (eg 404 pages), properly setting up your robots.txt file, ensuring a secure HTTPS connection and many other technical aspects.

All these segments of SEO work together to improve a website’s search engine rankings and increase organic traffic to that site. It is important to note that search engine rules and algorithms are constantly changing, so it is necessary to follow the latest trends and recommendations, strategically plan and regularly maintain the site in order to maintain a good SEO result.

Why is SEO optimization important?

Users rarely search through the first page of search engines (Google, Yahoo, Bing), so it is crucial that your website ranks among the first on Google. The higher it is at the top, the more users will visit your site, which can lead to increased sales or awareness of your brand.

Also, almost 70% of site visits come via mobile devices, so it is necessary for the site to be optimized for all devices. If the site is outdated or not mobile-friendly, it can lead to the loss of visitors and potential customers.

How long does it take to see results?

The time it takes to see SEO results depends on many factors, including competition, keywords, content quality, and other factors. For some key phrases, results can be seen relatively quickly, while for some key phrases, it may take more time and continuous work to achieve better Google rankings.

In any case, SEO optimization is a long-term investment that can bring significant benefits to your online business.

Here are some examples, pictures and experiences from the beginning of our work on certain sites:

For the key phrase “cayenne pepper sta je”, an important business term, we managed to secure a top position on the first page of Google search within a few days of dedicated work. Regardless of strong competition and numerous advertisements, our client still remains 100% organically prominently positioned even today.

Optimizacija Sajta - SEO, šta je, cena, koliko vremena, iskustva Google tag manager, Google analitika, microsoft clarity cena

Rezultati za “cayenne pepper sta je”, “kajenska paprika cena”, “jeftina zdrava jela recepti”, “najbolji caj za mrsavljenje iskustva”

The positioning of the client is similar for the key phrase “cheap healthy meals recipes”.

Many other businesses have made significant use of Google searches as a major source of new customers. When someone searches for healthy food, for example, they are likely to turn to Google, where we have ensured that our client’s products are visible in as little as a month.

Health food and weight loss products have been a trend for years. So for a client’s new and special slimming tea blend, we created a well-optimized product page, searched for customer reviews, and wrote a blog post. The optimization took a short time, waiting for reviews longer, but we got visible results already after a month:

Similarly, our client who for a year offered apartments for sale in a newly built residential building in Croatia (Lipik), the key phrase “Lipik apartments” quickly reached high positions, constantly ranking in the first or second position, on the first page of Google, achieving successful sales.

Our SEO optimization efforts prioritize more than just increasing website traffic; our goal is to increase sales. Using data from GA4 and Microsoft Clarity (below), we strategically position elements on the website to increase the conversion of visitors into leads and new customers. These are the concrete results of our individual SEO projects, achieved through dedicated work, smart strategies and tireless patience. SEO is like a marathon where success eventually crowns perseverance.